Mission
Mission2

Free Our Sports is an Alcohol Justice campaign committed to exposing and eliminating alcohol advertising, sponsorships, branding, celebrity endorsements, and promotions from every sport, from college games to the Super Bowl, from the World Series to the World Cup and the Olympics.


Join Us!
Join Us
Join Alcohol Justice to help drive a wedge between alcohol and sports. Be an advocate for public health and safety. Help us hold Big Alcohol accountable for alcohol-related harm.

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Take Action!
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Alcohol Justice will be posting new opportunities here very soon to let activists take direct action against the Big Alcohol companies who most frequently endanger young people with alcohol advertising, sponsorships, branding, and celebrity endorsements. Check back soon to TAKE ACTION.


Global Allies
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Protecting young people from unhealthy and exploitative alcohol advertising is a global issue. In response, the emerging campaign, https://www.EndAlcoholAdvertisingInSport.org is a portal to organizations worldwide who share the mission of removing alcohol sponsorship from sports.

 
 
 
2013 Contest
 
Alcohol Justice’s Fifth Annual Video Contest
Call for Youth Action
to Expose the Relationship of Alcohol Corporate Advertising
to Sporting Events
 
  • Contest kicks-off January 28, 2013
  • Deadline for video entries 11:59 PM, March 27, 2013
  • Deadline for generating advocacy response 12:01 AM, April 10, 2013
  • Winners will be announced during the Free Our Sports 2013 Youth Film Festival World Premiere and Awards Ceremony April 11, 2013 at the Marin County Showcase Theater in San Rafael, California
To view past years’ winning videos and for more information on contest rules, entry details and prizes, visit www.FreeOurSports.org
 
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For Media Inquiries, Contact: Michael J. Scippa, Public Affairs Director at Alcohol Justice, and Director of the Free Our Sports 2013 Youth Film Festival - 415 257-2490 / This email address is being protected from spambots. You need JavaScript enabled to view it.
 
For Sponsorship and Donor Inquiries, Contact: Kjerstin Erickson, Advancement Director at Alcohol Justice – 415 257-2494 / This email address is being protected from spambots. You need JavaScript enabled to view it.
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About Free Our Sports®
Important Big Alcohol Factspdf

The Free Our Sports® 2013 Youth Film Festival, a project of Alcohol Justice, is a call for youth action to expose and eliminate alcohol advertising, sponsorships, branding and promotions from every sport, from college games to the Super Bowl, from the World Cup to the Olympics.  This years’ contest turns every video entry into an Action Alert generating letters from viewers targeting the CEOs of the three top alcohol producers, demanding that they stop using sports events to promote alcohol consumption.
Research has shown that greater exposure to alcohol advertising contributes to an increase in drinking and alcohol-related harm among underage youth.  As alcohol-marketing tactics increase in complexity and frequency, they significantly influence youth expectations and attitudes, creating an environment that promotes underage drinking.
In 2009, the Surgeon General’s Call to Action to Prevent and Reduce Underage Drinking reported that 5,000 people under the age of 21 die annually from injuries caused by alcohol. Hundreds of thousands more suffer alcohol-fueled sexual assaults, serious injuries, diseases and academic failure.  In 2003, Big Alcohol spent over $500 million to advertise their products during sports programming on TV.
The Free Our Sports 2013 Youth Film Festival gives youth a channel to communicate their opposition as members of a growing digital constituency of concern. The contest is open to youth 10-20 years old. It challenges them to create entertaining 30 sec. – 2 min. long ads that counter the iconic and exploitative alcohol ads that litter sporting events of all kinds, worldwide. It further challenges entrants to promote their videos through their social networks to encourage viewers to Take Action. Prizes will be awarded for the best videos and the best advocacy response.
For Media Inquiries, Contact: Michael J. Scippa, Public Affairs Director at Alcohol Justice, and Director of the Free Our Sports 2013 Youth Film Festival - 415 257-2490 / This email address is being protected from spambots. You need JavaScript enabled to view it.
For Sponsorship and Donor Inquiries, Contact: Kjerstin Erickson, Advancement Director at Alcohol Justice – 415 257-2494 / This email address is being protected from spambots. You need JavaScript enabled to view it.
 free our sports logo
 
Rules
Free Our Sports 2013 Rules and Requirements
SUBMISSION REQUIREMENTS
  • Submissions open to individuals or groups
  • Contest participants must be between the ages of 10 to 20 years old
  • Video submissions must be 30 seconds to 2 minutes long
  • Video must spoof, satirize, or demonize alcohol ads (branding, sponsorship, celebrity endorsements) placed by at least one of the top 3 producers:  1) Anheuser-Busch InBev 2) SAB MillerCoors 3) Diageo, in at least one professional or college spectator sport such as: 1) Football 2) Baseball 3) Basketball 4) Soccer 5) Cage Fighting (UFC) 6) NASCAR 7) Hockey
  • Video submissions are encouraged to demonstrate original music, dance, rap or spoken word performance
  • Video submissions portraying graphic violence will be disqualified
  • Each accepted video entry will be tagged and posted by Alcohol Justice with an Advocacy link to encourage viewers to click through and generate letters to the CEOs of the three top alcohol producers demanding that they stop using sports events to promote alcohol consumption
  • Through their own social networks, contest participants must promote viewing of their video and Taking Action through clicking on the Advocacy link
  • Video Title must be proceeded by “FREE OUR SPORTS 2013
  • Participants under the age of 18 must secure parental consent
  • Participants must secure written consent to use any music that is not original or in the public domain (entries will be disqualified without proper consent)
  • Winners must have official FREE OUR SPORTS™ 2013 Youth Film Festival Contest Release Formspdf signed by all video participants
  • PARTICPANT MUST READ AND ACCEPT OFFICIAL FREE OUR SPORTS™ 2013 SUBMISSION AGREEMENTpdf
  • Registration and submission for video entries begins January 28, 2013
  • Videos must be entered by 11:59 PM, March 27, 2013
  • Advocacy response deadline is 12:01 AM, April 10, 2013
 

For Media Inquiries, Contact: Michael J. Scippa, Public Affairs Director at Alcohol Justice, and Director of the Free Our Sports 2013 Youth Film Festival - 415 257-2490 / This email address is being protected from spambots. You need JavaScript enabled to view it.
 
For Sponsorship and Donor Inquiries, Contact: Kjerstin Erickson, Advancement Director at Alcohol Justice – 415 257-2494 / This email address is being protected from spambots. You need JavaScript enabled to view it.
Oregon Partnership YouthLink takes first prize in Free The Bowl® 2012 Youth Video Contest for "Pass It On"

 
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